What 

Marketing and communications roles are essential to successful real estate development and ownership. The objective of the ULI Americas Marketing Communications (MarCom) Forum is to bring together experienced real estate professionals who work in the marketing, branding, digital marketing, communications, public relations, and/or design functions in their organizations. The MarCom Forum allows the top MarCom real estate professionals in the Americas to engage, learn, and share best practices and lessons learned with others in similar roles.

The ULI Americas MarCom Forum is a selective membership group of some of the most senior marketing communications professionals in the real estate industry. Applications open every spring and Forum leadership strategically selects a limited number of new members each ULI fiscal year (July 1 – June 30).

Topics of discussion can include (but are not limited to) the following:

• Property and development marketing and branding best practices
• The role of the CMO and the Marketing and Communications functions in real estate companies
• Topics specific to MarCom disciplines such as marketing, communications, branding, design, social media, content creation, marketing technology, use of AI and others
• Exploration of related MarCom strategies and tactics across all major commercial and multifamily product types including retail, office, industrial, hotel, multifamily and specialty sectors.
• Prohibited topics: direct promotion of members’ company, services, or products.

How 

All interested members are encouraged to apply for this opportunity during our annual application process. Prospective members must meet the criteria below for their application to be considered; most members exceed these requirements. Applications open every spring and Forum leadership strategically selects a limited number of new members each ULI fiscal year (July 1 – June 30).

Participants Must Meet The Following Criteria:

• 10 years + experience in Marketing/Communications functions
• 5 years + experience in real estate related organizations
• Full ULI member (Upgrade or Join if not currently a member) – required upon selection as an Americas Forum member
• Registration and attendance at two of every three ULI Fall and Spring Meetings, including attending the MarCom Forum session (an additional fee applies). Any prospective members unable to commit to this frequency should not apply. Active members who do not meet these requirements will become inactive.
• Promotion of companies/services/products is strictly prohibited*. Membership is intended to provide networking and learning opportunities only.
• No participation permitted for the purpose of promoting services

To be considered for participation, please make sure to update your ULI member profile with your biography and profile information before submitting your statement of interest in the Navigator form below.

Why  

Forum participants establish lifelong connections, develop their leadership profile, and gain valuable insights to apply to their businesses. 

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